Bridal makeup
Congratulations — and mazel tov — on your upcoming wedding! My goal is to enhance your natural beauty and create a calm, relaxing start to your day.
Let’s talkPaula Fay
Modern Makeup Artistry
Real skin. Radiant you.
I create fresh, natural makeup that celebrates your own features — softly done, never overdone, always beautiful in photographs.
Bridal · Events · Commercial
Cruelty freeNever tested on animals
VeganEvery product in my kit
Tel AvivIrish roots, Tel Aviv soul
5.0 from 108 Google reviews
Read what my clients have shared about their experience, in their own words on Google.
Read them on GoogleMakeup services
Let’s see if we’re a match.
Events & occasions
I love working with each client to bring out their unique style and natural beauty — leaving them feeling confident and radiant, whatever the occasion.
Let’s talk
Commercial makeup
Whether it’s a clean, natural look or something more elevated, I work with clients, brands, photographers and art directors to bring the shoot’s concept to life.
Let’s talk
Whether you’re looking for a beauty refresh, transitioning to cruelty free and vegan products, or simply want to boost your confidence with new techniques, I’m here to help.
Let’s talkHairstyling is an add-on to any booking.
Add it to your enquiryMy work
Loved what you see? Tell me your date and I’ll let you know if it’s free.
Book your bridal makeup
The artist behind the brush
Hi, I’m Paula.
Irish-born. Tel Aviv-based.
My love of makeup began at home, watching my mother and sisters get ready — learning that makeup is about feeling beautiful, not becoming someone else. More than 15 years later, from Ireland to Tel Aviv, I create bridal, event and commercial looks built on the same idea: radiant, never overdone, always you.
Paula x
I’d love to meet you Certified cruelty free
and vegan.
My cruelty free beauty journey began in 2018, when I moved to 100% cruelty free and vegan products. I refreshed my brand around that decision and rebuilt my kit with certified brands — it has never meant compromising on quality.
- Never tested on animalsNot the products, not the ingredients.
- On the Vegan Friendly registrySee my listing on vegan-friendly.co.il
Let’s talk about your event
I’d love to
hear from you.
Tell me your date, where you’ll be getting ready, and the look you have in mind. We’ll talk about availability and a personal quote before you decide to book.