About Me:

From watching my mam and my sisters putting their makeup on, to my first purchase of makeup, I have always loved all things skincare and makeup.  I love the way makeup can make a person feel, whether it is a few coats of mascara or a bright red lipstick, it can really enhance a person’s mood and attitude. 

I am a qualified makeup artist for over 10 years having studied at Dublin's Portobello Institute under makeup artist Nichola Graham (www.nicholagraham.com) and also privately with one of Ireland's leading makeup artist Zoe Clark (www.zoeclark.com). I began working as a freelance makeup artist and over the years have built up my experience working on bridal/event makeup, fashion shoots, beauty shoots and short films. The skincare and makeup world is always evolving, so as a makeup artist I make it my business to keep learning new techniques, new trends and to keep informed of new products on the market.

I am  based in Tel Aviv, Israel, but available to travel, whether to do makeup in the comfort of your own home, your hotel or on location as requested.

About The Products I Use:

I am a clean beauty makeup artist which means  I only use products which have effective formulations and ingredients that are beneficial to the skin and do not contain anything that might irritate, sensitise or cause an allergic reaction . Also products which are within  the “clean beauty” term are produced without harming animals in their production or using any animal by products in their formulations. Therefore, all products that I use are both cruelty free and vegan.

The skin is an organ and whether it is a foundation, body lotion or lipstick you  are applying, up to 60% is being absorbed through our skin and into our bloodstream.

All skincare and makeup products that I use are free of mineral oils, talcs, synthetic parfums, sulfates and any other ingredients that are known to have adverse effects. 

I carefully research, test and select every item that I put into my kit so that it is of the highest quality and fits within the ethos of my business. Some of the brands I am currently using are Hourglass Cosmetics, Ilia Beauty,Charlotte Tilbury, Delilah Cosmetics, Zoeva Cosmetics, Vita Liberta, Illmasqua, Glossier, Mume, Milk Makeup and Pestle and Mortar.


Absolutely loved the fact that I got an amazing makeover without damaging the environment or using animal tested products. Knowing that Paula only uses ethical makeup brands is what makes her so unique, and absolutely loved her technique of enhancing the right features while maintaining my natural look! Wouldn’t hesitate to recommend her to anyone looking for a professional makeup artist to give them a personalised and stunning look.

Anouska Blanga, Event Makeup

Phone: 053 7160295

Email: paula@paulafay.com            

Tel Aviv, Israel

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All images © 2001 - 2019 Paula Fay.   All rights reserved

Clean Beauty Makeup Artist

Using Vegan and Cruelty Free Products